Partnership in Practice: Creatives, Music and Football – It’s OUR Team

BFP partnered with one of the leading producers Toddla T and two young up and coming music artists from Birmingham, Creezon and Ke4t, to produce a song of unity, hope and celebration against the racism of Euro 2020 and for togetherness in Euros 2024. It’s a positive message to bring the nation together, whether we win, lose or draw in the tournament.

The journey to produce the published song “It’s OUR Team” demonstrates the power of partnering and working within communities to propel two young artists further on in their music career, through the platform of football. It doesn’t just have to be music – it could be education, health or wellbeing. BFP aims to do more to help people from diverse and disconnected communities achieve their dreams.

L-R: Toddla T, Creezon, Eartha Pond, Ke4t, Delroy Corinaldi – It’s OUR Team

It’s OUR Team

Nikita Parris

Nikita Parris

Contact Us

Michael Johnson

Eartha Pond

Delroy Corinaldi